Antiprosopopoeia (an-ti-pro-so-po-pe’-i-a): The representation of persons [or other animate beings] as inanimate objects. This inversion of prosopopoeia or personification can simply be the use of a metaphor to depict or describe a person [or other animate being].
I am a big mean jelly bean.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu). Bracketed text added by Gorgias.