Category Archives: ennoia

Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.


I know where the wild goose goes. If you invest now, you’ll end up in the Article Circle without the proper protective clothing. Your assets will be frozen, and you won’t be able to move them across the tundra to a bank, other than a snow bank.

Trust me—we’ve been investing together for the past 20 years and we’ve only screwed up once. Prudence was our watchword, and we amassed a fortune. $600 million. You want to invest $500 million in Twitter. Twitter is fast becoming an even bigger shit show than it was before. Permitting Donald Trump back online is like reviving smallpox because it spreads quickly. The dissemination of lies and conspiracy theories will will go viral. Soon, the cadre of dupes wearing their stupid MAGA hats will be calling for Biden’s impeachment and George Santos’ appointment to Speaker of the House after McCarthy is run over and killed in the Congressional parking garage by “a Leftist Democrat,” maybe Beau Biden or Hilary Clinton.

So, we have to agree on what we do with our capital. I say, investing in Twitter at this point is like stoking a fire with almost all of our cash, so we can rake through the ashes looking for our profits and find only losses. Do you remember our fist sizable investment? Cabbage Patch Dolls. They were hot. They were going somewhere. People had lost their minds and were paying hundreds of dollars per doll. We bought every Cabbage Patch Doll in existence. We stood to make millions. Then, the bottom fell out—we couldn’t even sell our inventory for a few cents on the dollar. Now, we have a warehouse that I’d like to burn down.

So, let’s put this behind us and look at some other prospects. I like this AI stuff. I would love to live in a world where art and literature are generated by computers. No more arrogant and self-absorbed artists and writers. We can help students do better on writing assignments too, even if they can’t read. That’s noble! Just think, plagiarism will be a thing of the past—poor writers will no longer risk expulsion for stealing other people’s words!

There’s an AI startup in Massachusetts called “Genie Lamp.” You rub their APP icon with your index finger and tell it what you want, either an image or text. It sends the result to your cellphone. It is like magic. Beats the hell out of embattled Twitter as an investment. I gave it a test run last week. I told it I wanted a story titled “The Unexpected Death of My Business Partner.” Do you want me to read it to you?


Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

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Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.


Once upon a time there was a man who had married young. He had gotten married when he was twenty. Now, he and his wife are seventy. This man often dreamed of breaking free and finding a younger woman to spend his life with: maybe somebody fifty or sixty. At some point, he decided that being bored is not a good reason to terminate a marriage. If he could cheat on his wife with luscious younger ladies flush with their Social Security checks, he thought all of his marital concerns could be solved: sex, drugs, and rock ‘n roll were the remedy. Viagra, pot, and Pink Floyd would set him free.

He caught crabs from the first woman he had sex with outside of marriage. Those little crawly insects picnicking on his crotch made him itch and made him wonder—made him wonder if he was actually moving backward. The last time he had caught crabs he was in the Army in Vietnam. He caught the crabs from a whore who primarily serviced ARVN (Vietnamese) soldiers. Just like now, he was given a little can of DDT to sprinkle on what he called his “crotch crickets.” But, as he sat there feeling them crawl around on his scrotum, giving him little itchy pin-prick nips, he came to a conclusion. Cheating on his wife was bad—bad for him and bad for her. He had crabs and she had been betrayed and she didn’t know it. Right then and there he vowed to clean up his act. No more running around. No more looking for women on “SpicyGrandmas.com.” No more bar-hopping. No more being stupid. It had taken a lot to get to this conclusion. That’s why he was super annoyed when he found out his wife had taken up square dancing.


Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

Buy a print edition of The Daily Trope! The print edition is entitled The Book of Tropes and is available on Amazon for $9.99. There is also a Kindle edition available for $5.99.

Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.


Why are you watching “Wheel of Fortune” like every other night? If you knew what I found out today, you’d be watching “Jeopardy ” instead.

There’s good and bad, right and wrong, and wrong, wrong, wrong!

Ok—I’ll come right out and say it: You mowed the lawn. Jimmy called and told me you were mowing away when he pulled up in his truck. He lost his wages to you. Not only that, our neighborhood status has taken a big hit: everybody hires a person to do their yard work and a certain order of prestige attaches to that.

This is what you do: laundry, grocery shopping, cooking. This is what they do: yard work, take care of the pool, and clean the house. This is what I do: go to work at the lye factory and have three martinis (which I make) each night when I get home. That’s it.


Listen to this: “Chaos was the law of nature; Order was the dream of man.” I have a dream, or I thought, we had dream: to live a settled life with no speed bumps, potholes, or roadkills. If you’d rather live our lives in a mosh pit, let me know, but I need predicability, tranquility, and peace.

I don’t know. Maybe I do need to loosen up. There’s something sort of boring about predictability, tranquility, and peace. I know! Let’s go out to Butcher Bill’s Big Meats! I’ll have sweetbreads and the “New York High Rise Strip Steak,” and you can have the “Proper Vegetarian Salad” and some rolls. Sound like fun?


Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

Buy a print edition of The Daily Trope! The print edition is entitled The Book of Tropes and is available on Amazon for $9.99. There is also a Kindle edition available for $5.99.

Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.

Me: Two days ago, I looked outside and noticed the lawn is getting green! Yesterday, it looked like it grew a couple of inches. Today, it is ankle high. Soon, it’ll be up to my knees.

I love watching you ride your lawn limo around the yard with the grass flying out the side. I wish I could do more than just watch the videos I made of you mowing last summer.

You: Ok, I get it. I’ll mow the lawn.

Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

Buy a print edition of The Daily Trope! The print edition is entitled The Book of Tropes and is available on Amazon for $9.99. There is also a Kindle edition available for $5.99.

Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.

The dirty dishes are piled high in the sink. There’s a sponge and some detergent right there by the faucet. If you put water on a dish and rub it with a soapy sponge something amazing happens! It gets clean. A whole pile of dirty dishes could get clean this way!

Are you getting any interesting ideas related to soap, water, sponges and dirty dishes?

Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

Buy a print edition of The Daily Trope! The print edition is entitled The Book of Tropes and is available on Amazon for $9.99. There is also a Kindle edition available for $5.99.

Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.

The car is covered in bird poop and mud. The bucket, sponge and hose are over there. The vacuum’s by the porch, near the faucet.

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.

Have you climbed over the mountain of dirty clothes in your room lately? If you haven’t, you better watch out–you could be killed by an underwear avalanche, or if you reach the summit, you will most likely pass out and die from a lack of oxygen!

  • Post your own ennoia on the “Comments” page!

Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

Ennoia

Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.

Have you looked at yourself in the mirror lately?

  • Post your own ennoia on the “Comments” page!

Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).