Ennoia (en-no’-i-a): A kind of purposeful holding back of information that nevertheless hints at what is meant. A kind of circuitous speaking.

I know where the wild goose goes. If you invest now, you’ll end up in the Article Circle without the proper protective clothing. Your assets will be frozen, and you won’t be able to move them across the tundra to a bank, other than a snow bank.

Trust me—we’ve been investing together for the past 20 years and we’ve only screwed up once. Prudence was our watchword, and we amassed a fortune. $600 million. You want to invest $500 million in Twitter. Twitter is fast becoming an even bigger shit show than it was before. Permitting Donald Trump back online is like reviving smallpox because it spreads quickly. The dissemination of lies and conspiracy theories will will go viral. Soon, the cadre of dupes wearing their stupid MAGA hats will be calling for Biden’s impeachment and George Santos’ appointment to Speaker of the House after McCarthy is run over and killed in the Congressional parking garage by “a Leftist Democrat,” maybe Beau Biden or Hilary Clinton.

So, we have to agree on what we do with our capital. I say, investing in Twitter at this point is like stoking a fire with almost all of our cash, so we can rake through the ashes looking for our profits and find only losses. Do you remember our fist sizable investment? Cabbage Patch Dolls. They were hot. They were going somewhere. People had lost their minds and were paying hundreds of dollars per doll. We bought every Cabbage Patch Doll in existence. We stood to make millions. Then, the bottom fell out—we couldn’t even sell our inventory for a few cents on the dollar. Now, we have a warehouse that I’d like to burn down.

So, let’s put this behind us and look at some other prospects. I like this AI stuff. I would love to live in a world where art and literature are generated by computers. No more arrogant and self-absorbed artists and writers. We can help students do better on writing assignments too, even if they can’t read. That’s noble! Just think, plagiarism will be a thing of the past—poor writers will no longer risk expulsion for stealing other people’s words!

There’s an AI startup in Massachusetts called “Genie Lamp.” You rub their APP icon with your index finger and tell it what you want, either an image or text. It sends the result to your cellphone. It is like magic. Beats the hell out of embattled Twitter as an investment. I gave it a test run last week. I told it I wanted a story titled “The Unexpected Death of My Business Partner.” Do you want me to read it to you?

Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

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