Antimetathesis (an-ti-me-ta’-the-sis): Inversion of the members of an antithesis.
You’re so hot–everybody wants a piece of you.
You’re so cold–you could care less as you rest on your flimsy laurels.
You better start paying attention to your fans: fans are notoriously fickle. Their hot fires of admiration will turn into icebergs over night if you don’t warm up to their overtures.
Cold and Hot, hot and cold: you need to turn up the heat and fan your fans’ flames of love and wonder. They will think it’s cool!
Go for it!
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).