Category Archives: litotes

Litotes

Litotes (li-to’-tees): Deliberate understatement, especially when expressing a thought by denying its opposite. The Ad Herennium author suggests litotes as a means of expressing modesty (downplaying one’s accomplishments) in order to gain the audience’s favor (establishing ethos).

I’m not he funniest person in the world, and I haven’t earned millions in Las Vegas. But, I can make you laugh so hard you’ll wet your pants. Are you ready?

Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)

Litotes

Litotes (li-to’-tees): Deliberate understatement, especially when expressing a thought by denying its opposite. The Ad Herennium author suggests litotes as a means of expressing modesty (downplaying one’s accomplishments) in order to gain the audience’s favor (establishing ethos).

I’m not the most successful person you’ll ever know, and I haven’t travelled to every country in the world. But, let me tell you, I’ve accomplished enough and seen enough to know that I can lead this nation, and with your help, make it great again!

Make America Great Again!

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)

Litotes

Litotes (li-to’-tees): Deliberate understatement, especially when expressing a thought by denying its opposite. The Ad Herennium author suggests litotes as a means of expressing modesty (downplaying one’s accomplishments) in order to gain the audience’s favor (establishing ethos).

E: New Jersey.

A: Bigger than a breadbasket.

E: Governor Christie.

A: Bigger than a breadbasket.

E: Is there anything smaller than a breadbasket?

A: My parking space in Hoboken.

E: What about Fort Lee?

A: Bigger than a toll booth.

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)

Litotes

Litotes (li-to’-tees): Deliberate understatement, especially when expressing a thought by denying its opposite. The Ad Herennium author suggests litotes as a means of expressing modesty (downplaying one’s accomplishments) in order to gain the audience’s favor (establishing ethos).

Sure, I climbed Mt. Everest barefoot, but it’s nothing to get excited about.  After all, I was only 82 years old when I did it!

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)

Litotes

Litotes (li-to’-tees): Deliberate understatement, especially when expressing a thought by denying its opposite. The Ad Herennium author suggests litotes as a means of expressing modesty (downplaying one’s accomplishments) in order to gain the audience’s favor (establishing ethos).

His campaign promises are not unbelievable.

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)

Litotes

Litotes (li-to’-tees): Deliberate understatement, especially when expressing a thought by denying its opposite. The Ad Herennium author suggests litotes as a means of expressing modesty (downplaying one’s accomplishments) in order to gain the audience’s favor (establishing ethos).

When I saved the company from financial disaster, I was only doing my job.

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)

Litotes

Litotes (li-to’-tees): Deliberate understatement, especially when expressing a thought by denying its opposite. The Ad Herennium author suggests litotes as a means of expressing modesty (downplaying one’s accomplishments) in order to gain the audience’s favor (establishing ethos).

Finding your kitten was no big deal, and driving 20 miles out of my way to bring him home to you was the least I could do.  I can’t imagine you offering me a reward!

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)