Daily Archives: May 5, 2010


Anamnesis (an’-am-nee’-sis): Calling to memory past matters. More specifically, citing a past author [apparently] from memory.  Anamnesis helps to establish ethos [credibility], since it conveys the idea that the speaker is knowledgeable of the received wisdom from the past.

As Friedrich Nietzsche said, “One must have a good memory to be able to keep the promises one makes.” Let’s face it though: one does not need much of a memory to remember the promises that people fail to keep. That said, one should never make promises that one does not intend to keep. I intend to keep my promises and that, my friends, is a promise.

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu). Gorgias has inserted the bracketed words [apparently] and [credibility].

Quotation from “The Quotations Page” (quotationspage.com)