Alliteration (al-lit’-er-a’-tion): Repetition of the same letter or sound within nearby words. Most often, repeated initial consonants. Taken to an extreme alliteration becomes the stylistic vice of paroemion where nearly every word in a sentence begins with the same consonant.
I went to the demonstration & saw a crowd of whiners waving signs with sophomoric slogans on them.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)