Epanodos (e-pan’-o-dos): 1. Repeating the main terms of an argument in the course of presenting it. 2. Returning to the main theme after a digression. 3. Returning to and providing additional detail for items mentioned previously (often using parallelism).
I was lying again. Nobody cared. Truth had lost its luster. I was telling my constituents that I heard them and “felt their pain.” I used “no pain, no gain” as the premise of my key argument. “Yogi Berra said this when he squatted down to catch. If he was going to catch, and catch better and better, he had to squat and feel the pain. It made him smarter too—he said things like ‘If there’s a fork in the road, take it.’”
I did not believe a word of what I was saying. I knew for a fact that Yogi would whine like a dog whenever squatted and hated playing catcher. Also, the only quip he ever made up himself was “Me hee for Yoo-hoo.” It was a totally ridiculous attemp to sell a disgusting chocolate drink that probably killed a few kids.
Then I followed up: “You remember Lance Armstrong, don’t you? Before he went down the tubes for cheating, he rode his bicycle with cancer of the nuts. That had to be painful! Can you imagine, pumping along, pumping away, twisting your cancer-ridden balls around a hard leather seat? But he came out a winner. ‘No pain, no gain’ is the credo of all winners—from Chuck Ponzi to Pete Rose. Live it. Love it. Lift it—the heavier, the better. ‘One hernia for man. One hernia for mankind.’ There is no other route to fame and glory than pan.”
I received a standing ovation. I didn’t believe a word of what I had said, but the standing ovation was all that mattered. My motto is “The truth is a slavemaster. The lie will set you free.” I was free! I was re-elected again.
Definitions courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).
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