Daily Archives: July 25, 2021

Ominatio

Ominatio (o-mi-na’-ti-o): A prophecy of evil.


I say, the world will become a terrible place: Wild-eyed, uncaring, ignorant, belligerent people will go into retail sales at a place named after a River. Their mantra will be “the customer is an ass” as they pack boxes and envelopes and load them on trucks in a filthy windowless warehouse outside Seattle. They will delight in sending empty packages from time to time knowing the vexations it will cause customers who can’t understand the arcane refund policies.

Lo, shopping will become ‘on-line’ and people will be required to have credit cards, ensnared by banks in the cashless internet. “MasterCard” or “Visa” accepted will replace “come on in” as face-to-face commerce fades and the human touch is replaced by filling in an order form and offering your account number to nobody—a bot without a soul.


Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

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