Climax (cli’-max): Generally, the arrangement of words, phrases, or clauses in an order of increasing importance, often in parallel structure.
Once again, too soon after the previous ‘once again’, there was a gun and there were bullets. There was shooting and mass killing.
First I am shocked. Then I am saddened. Then I feel anger that turns into outrage.
What can I do? What can you do? What can we do? What can anybody do?
Definition courtesy of “Silva Rhetoricae” (www.rhetoric.byu.edu)