Distributio


Distributio (dis-tri-bu’-ti-o): (1) Assigning roles among or specifying the duties of a list of people, sometimes accompanied by a conclusion.  (2) Sometimes this term is simply a synonym for diaeresis or merismus, which are more general figures involving division.

The CEO sets the tone. The VP tones the set. The CFO oversees the VP’s tone-setting of the set by continuously  assessing assets and liabilities and being set to instruct the VP to reset the tone of the set, and sometimes the set itself, to set the projected tone in accord with the set’s fluctuations so the CEO can set the tone in accord with the assessment. Brokers are set to put and take on sets of investors’ assets as the tone of the set is reset. Investors wait for quarterly reports that may set them to jubilance or malevolence. Consumers just buy stuff.

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).

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