Personification: Reference to abstractions or inanimate objects as though they had human qualities or abilities. The English term for prosopopeia (pro-so-po-pe’-i-a) or ethopoeia (e-tho-po’-ia): the description and portrayal of a character (natural propensities, manners and affections, etc.).
Jimi Hendrix is telling me “The wind cried Mary.” I don’t know about that, but I’ve heard the moon burp and say “I’m full.” The moon is impolite.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)