Paraprosdokian: A figure of speech in which the latter part of a sentence or phrase [or series = anticlimax] is surprising or unexpected in a way that causes the reader or listener to reframe the first part. . . . For this reason, it is extremely popular among comedians and satirists. An especially clever paraprosdokian not only changes the meaning of an early phrase, but also plays on the double meaning of a particular word.(1)
“When the going gets tough, it’s time to go home.” B. Mazlow
1. “Paraprosdokian.” Wikipedia, The Free Encyclopedia. 4 Jan 2008, 03:30 UTC. Wikimedia Foundation, Inc. 9 Jan 2008 <http://en.wikipedia.org/wiki/Paraprosdokian>.