Bomphiologia (bom-phi-o-lo’-gi-a): Exaggeration done in a self-aggrandizing manner, as a braggart.
As a businessman I’ve done so many really wonderful things. I fired 1,000s of people. I made enough money to buy Rhode Island, and I didn’t keep all the money for myself.
Clearly my track record as a businessman qualifies me to be President of the United State of America, Inc.
Just call me “The Profit Mitt: Your Blue Chip Investment in America’s Future.”
(Oh, and by the way, don’t forget my charming smile, the attractive gray stripes on my temples, my incredibly good posture, the fact that I go to bed early every night, and last, but not least, my endearing sense of humor.)
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)