Periphrasis (per-if’-ra-sis): The substitution of a descriptive word or phrase for a proper name (a species of circumlocution); or, conversely, the use of a proper name as a shorthand to stand for qualities associated with it. (Circumlocutions are rhetorically useful as euphemisms, as a method of amplification, or to hint at something without stating it.)
1. Wide Stance was back in the news again last week!
2. When it comes to national health care policies, that candidate’s not exactly a Hillary.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).