Alliteration (al-lit’-er-a’-tion): Repetition of the same letter or sound within nearby words. Most often, repeated initial consonants. Taken to an extreme alliteration becomes the stylistic vice of paroemion where nearly every word in a sentence begins with the same consonant.
It is time to trace out the hidden interests driving these decisions, that, on the surface seem to be bringing us to a better place, when, in fact, they’re leading us off track.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)