Epitheton (e-pith’-e-ton): Attributing to a person or thing a quality or description-sometimes by the simple addition of a descriptive adjective; sometimes through a descriptive or metaphorical apposition. (Note: If the description is given in place of the name, instead of in addition to it, it becomes antonomasia or periphrasis.)
Donald Trump=loser.
He might be a great reality TV star or businessman, but as a President he stinks out loud, especially when he has to do things other than calling people names, playing golf all the time, bragging, and lying.
Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).
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