Aphorismus ( a-phor-is’-mus): Calling into question the proper use of a word.
Alternative facts? There is no such thing. If there’s more than one version of a fact, only one can be right. Or, in the process of establishing a statement as a fact it might be ok to use “alternative” as a part of the process, but in the end, there can only be one version of a fact–that’s what makes it a fact as well as true.
So, developing a narrative on the basis of “alternative facts” that seeks to substitute them for the appropriately established facts in support of conclusions that would otherwise be untenable, is evil. In a way it substitutes opinion for fact–so properly understood alternative facts may rightfully be called opinions masquerading as facts. To call opinions facts is wrong: it gives them an aura of incontestability that they don’t deserve.
Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)