Heterogenium (he’-ter-o-gen-i-um): Avoiding an issue by changing the subject to something different. Sometimes considered a vice.
News Reporter: Some Republicans say you’ve built a wall between yourself and the rest of the Republican party. What’s your take on that?
Donald: There are walls and there are walls. Let me tell you about the wall I know the most about! It’s a big tall wall along the Mexican border. It will keep out the illegal immigrants, drug smugglers and gang members that are wreaking havoc all over this once-great country of ours.
After I win the election in November, the first thing I will do is build the wall. And you know what? Mexico is going to pay for every inch of it–from San Diego, California to somewhere in Texas, they’re going to pay for every inch! Believe me!
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)