Apodioxis (ap-o-di-ox’-is): Rejecting of someone or something (such as the adversary’s argument) as being impertinent, needless, absurd, false, or wicked.
What? We need another 40″ TV? Where are we going to put it? In the garage? We already have four TVs. We do not need another one! Forget about it.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)