Onomatopoeia (on-o-mat-o-pee’-a): Using or inventing a word whose sound imitates that which it names (the union of phonetics and semantics).
I was nearly hypnotized by the windshield wipers’ scrooch-whap, scrooch-whap, scrooch-whap.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)