Daily Archives: April 29, 2010


Heterogenium (he’-ter-o-gen-i-um): Avoiding an issue by changing the subject to something different. Sometimes considered a vice.

Was I at Roxy’s last night with your wife? That’s beside the point–your wife, my wife, anybody’s wife–I can’t believe how hard it was to find a place to park! You know, long-term, I think we need more parking–free parking–all over the city. That’s what I’m going to push for in my reelection campaign–free parking! Now, let’s grab a beer and talk about my campaign.

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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)