Periphrasis (per-if’-ra-sis): The substitution of a descriptive word or phrase for a proper name (a species of circumlocution); or, conversely, the use of a proper name as a shorthand to stand for qualities associated with it. (Circumlocutions are rhetorically useful as euphemisms, as a method of amplification, or to hint at something without stating it.)
Here comes Big Mac doing the Big Trump walk and talking incoherent talk–very cheesy.
Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu).
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