Personification: Reference to abstractions or inanimate objects as though they had human qualities or abilities. The English term for prosopopeia (pro-so-po-pe’-i-a) or ethopoeia (e-tho-po’-ia): the description and portrayal of a character (natural propensities, manners and affections, etc.).
That clock on the wall knows what time it is. Pay attention to what it’s saying! It’s telling you that you better leave right now or you’ll miss your bus to Las Vegas.
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Definition courtesy of “Silva Rhetoricae” (rhetoric.byu.edu)